March 14, 2004

Time To Swap Horses?

Are Rupert Murdoch and the Hollywood movie moguls ready to jump onto the Kerry bandwagon? A new $100m blockbuster indicates that they are at least prepared to place an each-way bet.

The Guardian reports that The Day After Tomorrow, an action movie based on the horrors of global warming, is set to turn the heat on Bush's woeful environmental record:

"Here's the pitch: a dullish candidate, outflanked by his opponent's serious money, attacked for his liberal leanings, is swept to an unlikely victory thanks to a blockbuster movie that focuses on the effects of big business and the agro-industrial complex. Audiences throw their popcorn aside, pick up their ballot papers and realise that they too can make a difference."

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