PricewaterhouseCoopers did a global survey to see if online news readers would be prepared to pay for content. The results are interesting.
Here's the Fairfax version:
Readers reluctant to pay for online newsAnd here's the Murdoch version of the same story:
May 11, 2009 - 10:23AM
Rupert Murdoch's aim to have readers pay for access to newspapers online has been called into question by a global survey that found readers are unlikely to pay for general news they can get elsewhere free.
Publishers wanting to charge for content on the internet should instead focus on niche markets, with readers of specialised sport and finance content seen as more willing to open their wallets, it said.
Readers not averse to paying for online contentWho you gonna believe, eh????
Nick Tabakoff | May 11, 2009
Article from: The Australian
A GLOBAL survey has found that readers could be willing to pay almost as much for some high-quality online newspapers as they do for print versions, particularly in specialist news areas.
The study of 4900 respondents in the US and Europe by accounting giant PricewaterhouseCoopers has found sport and business to be the areas in which consumers are most ready to pay for content.
The survey said consumers would be willing to pay 97 per cent of the purchase price of a traditional newspaper for online business content, provided there were no free online products of equal quality on the market.
For online sport, consumers would be willing to fork out 77 per cent of the purchase price of a traditional paper if there were no free internet equivalents.
The findings add impetus to plans by a number of the world's major newspaper publishers to find more ways to make money from online content.
News Corporation chairman Rupert Murdoch said at the company's third-quarter results briefing last week that News would be charging for some mastheads' online content "within the next 12 months".
News is the owner of The Australian, which is also planning to make revenues from its internet content.
Personally, I can't wait for the Australian to start charging for content. Murdoch's organ has been haemorrhaging credibility for years, and this is surely going to be another big nail in the coffin. Good riddance.